What are the factors that affect the credibility of a website (and what it conta

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Returning to the 2002 Stanford University study , it must be said that this was born from an analysis of the online behavior of approximately 4,500 people and lasted 3 years. At the conclusion of the study, the laboratory proposed a series of guidelines which we will examine below.Unlike other studies conducted previously, this study highlighted how the user first of all perceives the quality of the site on an unconscious level and therefore the propensity to believe, based mainly on graphical aspects.


A first result was to state that almost half of people (46%) are Business Owner Phone Numbers List strongly influenced by purely visual elements , i.e. graphics, colours, the use of fonts and typography. It then turned out that these elements are even more important for certain categories of product sectors , such as websites dedicated to finance (54.6%), sites dedicated to tourism and travel (50.5%), e-commerce (46.2% ).These graphic factors weigh less on sites dedicated to health and non-profit organizations and news sites.aspects of credibilityTherefore, unfortunately, almost 50% of a site's credibility is attributable to superficial credibility, i.e. aesthetic aspects ! For this reason we advise those who want to create a site to invest in professional solutions regarding web design and site creation.10 Guidelines: Factors that affect the Credibility of your WebsiteAt the conclusion of the study, Stanford University published a list of guidelines which are, in our opinion, still very valid and of primary importance for increasing the credibility of a website.So here's what they suggest.1. Publish accurate and easily verifiable informationThe information you publish,




whether technical articles, quotes, client references, portfolios, must be linked to sources and easily verifiable . Don't be afraid to link and create paths, even external to the site, to allow users to build a path of in-depth analysis and investigation on what has been stated. Build your credibility by linking to credible material .2. Show that there is a real structure and organization behind the siteAvoid hiding your organization behind a website . Who are you? How many are you? What type of organization and what story is behind the people and structure that the site represents? this is a fundamental step to create a relationship of trust between people and increase the credibility of the site.

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