They must reflect his problems with the

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Words and concepts that he knows. You must attract your ideal client and repel those who are not so that they do not waste your time. Some examples appealing to ideal clients quality consultant. Ideal client: meat industry that wants to implement and maintain the iso 9001 standard to sell to large distributors. Cybersecurity consultant. Ideal client: health clinics with sensitive patient data who do not want to be fined. Instagram consultant. Ideal client: branded clothing stores for middle-aged women who want to reach more customers on this social network. Human resources consultant. Ideal client: chain production factories with requirements for qualified employees and who do not want to lose their best employees. Remember that you must attract your ideal client and repel those who are not. Do not forget. Mistake 3 – not focusing on the problems and desires of your market another copywriting mistake that is key in your commercial writing is not directing your communication to the urgent problems and deepest desires of your market and that your consulting service solves.


Your client is not buying consulting but a solution to an urgent problem. Companies don't wake up wanting to hire a consultant, but they do want to solve their problems. That's the key. That is why you are not a consultant but a catalyst for those problems and desires. Your savior. Hence, you should not focus on showing the word consultant and consulting so much but focus on problems and desires. Examples focused on problems and desires  Whatsapp Number List quality consultant: start working with large distribution chains to double sales. Political consultant: increase the number of votes in the next elections by 10% and be able to get one more seat. Sales consultant: become number one in sales in the market and unseat the most direct competition. Cybersecurity consultant: avoid the loss of patient data with its consequent financial penalty. Remember that you are not a consultant but a solver of urgent problems and a facilitator of desires for your clients.



Change the chip. Error your service does not sell another very serious mistake that will prevent clients from asking for more information about your services is not working and showing the personality of your service. What makes it special in the market. Each service has a different personality. They are not all the same. Some will resonate more or less with your market due to their specificity, the way they are executed, the authority of the consultant, etc. That is why it is essential that you know how to develop your personality and what makes you different in the market. Why should they hire you and not your competition? That is the question you must ask yourself to stand out from the hundreds and thousands of consultants who offer services on the internet. Examples of service value propositions exclusivity: specific quality management service for automobile manufacturers. By specificity: extra virgin olive oil certification.

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