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It's the hottest topic in digital analytics and you should already know it by now: you can't escape the Server-Side .As already mentioned in a couple of our articles, cookies are dead or in any case they don't feel so good anymore .The era of client-side tracking is truly coming to an end, above all due to the increasingly total war for privacy of the IT giants ( Apple and Firefox in the lead). now (and many web marketing professionals with us): it's no longer possible to think that we can last long with client- side tracking alone .
But what exactly does Server-Side tracking mean?Third-party cookies have Bolivia WhatsApp Number already raised the white flag, while first-party cookies have reduced their life to just 7 days .iOS14 took care of giving a big blow, especially to Facebook , in the name of protecting the privacy of its users. The Tracking Transparency App has practically more than halved the quantity and accuracy of data coming from digital marketing strategies, promoting greater protection of the privacy of its users.All this translates into retargeting campaigns that are increasingly complicated to manage and perform at their best.
In this climate of renewal and enormous changes for digital tracking, Server-Side Tracking has come to the rescue like a deus ex machina .Server-Side tracking represents the main weapon with which to defend the accuracy of the data coming from your digital marketing campaigns and strategies.This is because, unlike classic client -side tracking , Server-Side tracking acts outside the browser by operating directly from the server and completely ignoring all the problems caused by cookie blocking , adblockers and iOS14.What does Server-Side tracking mean in practical terms ?
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发表于 2024-3-5 00:43:15