Visual Merchandising at POS: why is it important to invest?

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Visual merchandising at the POS is a powerful strategy to make the environment attractive and stimulate customer perception. These are actions that help direct the purchasing journey and influence decisions, increasing sales.

In a competitive market, having a beautiful and organized store is spam data a way to attract consumers and generate brand identity. At this moment, visual merchandising strategies executed in a planned manner are decisive for success.

In today's post you will find out what the visual merchandising concept at POS is and why it is essential for your business. Continue reading and see tips to put into practice and the consequences of not paying attention to the subject!

What is visual merchandising at POS?
Visual  merchandising is a strategy applied at the point of sale to present products in an organized way to attract and stimulate the consumer. The technique combines visual, sensory and decorative elements to make the POS more attractive.

In other words, it consists of the positioning of products, shelves and strategic decoration, designed to provide a personalized shopping journey. A factor that has a direct relationship with sales and the customer experience in the store.




Why is visual merchandising important?
Visual communication with the consumer at the point of sale is essential to promote engagement and optimize purchasing decisions. Above all, it helps to demonstrate the store's identity and values, crucial aspects for loyalty.

Adopting visual merchandising at the POS is important for the following reasons:

optimizes strategies;

stimulates the consumer visually;

helps to achieve the set objectives;

influences customers' decisions.

In this context, using visual merchandising strategies is a smart way to make all spaces attractive. Designed to awaken the customer's senses, direct the purchasing journey, improve experiences and increase sales.

How to put visual merchandising into practice?
As it is a commercial strategy that has already demonstrated great results in several retailers, understanding how to put visual merchandising into practice is basic. After all, these are actions that aim to optimize the customer experience and increase results.

However, it is an action that needs to take place with specific planning, to avoid errors and losses. You must understand that it is much more than just positioning products and decorating environments, but creating a complete POS that expresses your brand.

See below what are the pillars for using visual merchandising at the POS!

Study the target audience
The main planning stage is the detailed study of the target audience, to understand their behavior, needs, preferences and other characteristics. Use this data to identify what is most interesting and include in your POS.

Visual merchandising actions are developed according to your segment, store characteristics and, mainly, the particularities of your audience. Considering these issues, it is possible to create promising measures and satisfactory results.

Invest in sensory actions
Sensory marketing is one of the bases of visual merchandising, therefore, it is essential to explore the customer's senses at your point of sale. Think about actions such as tasting, strategic lighting, aromas, ambient music and personalized decoration.

Remember that the use of colors and personalized shelves are very important to create a  creative POS and optimize visual merchandising. Avoid excesses and count on specialist professionals to assist in the development of a good commercial project.

Use creativity
Visual merchandising is a common practice adopted by many retailers. Therefore, it is interesting to go beyond the conventional and use creativity to compose exclusive actions, arouse customer interest and stand out from competitors.

A good idea to stimulate your creativity is to seek inspiration from successful examples, from brands that have achieved prominence in visual merchandising. However, it is important to avoid excesses and create unique actions so as not to compromise the image.

Keep everything clean and organized
Another essential factor for visual merchandising is  organized , clean and pleasant spaces, as they convey a feeling of well-being to the customer. Define procedures, guide and train your team to keep the POS always impeccable.

A clean environment is also important to make consumers feel comfortable and spend more time in the store. Therefore, always prioritize hygiene issues to maintain a positive image and well-maintained spaces to welcome your audience.

Take care of your store layout
The  store layout is a crucial point for the customer experience and is also considered key to visual merchandising. This concerns the way in which the shelves and displays are organized in the space, in addition to the positioning of the products.

It is important to invest in a strategic layout developed based on a commercial project, always prioritizing a personalized structure. This way, it will be possible to have a unique POS that is different from anything the customer sees on the market.

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