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You can choose to integrate aesthetic photos related to your article (be careful of the rights, if you do not own the images used), diagrams or annotated figures, screenshots, infographics... Treat yourself , and think of the reader. You must also ensure that you correctly optimize the images and photos that illustrate your SEO-optimized content: weight, dimensions, alt tag and many other criteria are detailed in our article on optimizing images for SEO . Optimize internal links Internal networking is an element of primary importance in terms of SEO. If your article isn't related to anything,  While there are no limits to the number of internal links your article can contain, the key word is to keep it natural.


We can estimate that between three and eight internal links will be sufficient for a “classic” SEO optimized text. But it could be less, or more. Use common sense and ensure that your article remains readable and that links are not found on every line. Place your links Marketing List on optimized anchor texts . If you want to bring your readers to your contact page, don't place the link on an inexplicit request such as "Click here"; prefer the expression “Contact us!” ”, more enthusiastic and engaging. Fill in the title and meta description attributes Attributes such as “title” and “meta description” are of paramount importance for your article to obtain good SEO positioning.




Indeed, Google uses the content of these attributes as a preview of your web page on its search engine results. It is therefore important to take care of their writing, by integrating relevant keywords and making readers want to click on your link rather than those of neighbors. Be careful though, the characters are counted: generally speaking, users only see the first 50 characters of your “title” tag and the first 150 of the “meta description”. Promote your article Promoting your article on different social networks will facilitate its wide distribution. If social network links are not taken into account by all search engines (Google in particular), the influx of visitors to your article will have an indirect beneficial impact on your SEO. Don’t hesitate to invite your audience to share your content and comment on it; creating interaction around an article greatly contributes to its notoriety.