Merchandising and creative POS: understand the relationship!

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The level of consumer demand has evolved a lot and currently, several aspects are considered when making decisions. In this sense, merchandising and creative POS are essential and contribute to offering an enriching experience.

Creativity is an attribute that has become essential for business management and a powerful way to attract and delight consumers. Within this context, merchandising makes all the difference and contributes to having an exclusive POS.

In this post, you will better understand the relationship between popular database merchandising and creative POS and how it influences the results of the home center. Continue following and also see the importance of being creative and tips for having an incredible point of sale!

After all, what does it mean to have a creative POS?
A creative POS is one that brings together unique characteristics, related to decoration, strategic display of products and that stimulates sensations in customers. It is a store that expresses the brand's identity, with originality and innovation.

Therefore, a creative point of sale explores personalization and creates exclusive sensory experiences that the customer will not find in another store. To do this, develop a visual identity and transmit values ​​in a consistent manner.




With a competitive market, such as the home center sector, having a creative POS is a necessity to facilitate capture and conversion. Above all, to generate loyalty, increase the average ticket and promote the store’s success in the local market.

What is the relationship between merchandising and creative POS?
Visual merchandising is a set of strategies for the strategic display of products to attract customers' attention at the POS. In this way, it uses means to stimulate sensations through visual appeal, to optimize the  purchasing decision .

Merchandising uses marketing and visual communication to emphasize a certain item at the POS. The customer feels more attracted and ends up making the purchase, even if they don't need the product at the moment.

In this sense, merchandising is a strategy used to build a creative POS, highlighting certain products. This relationship contributes to personalized, innovative exposure based on the brand’s identity.

Why is creativity essential for business management?
Creativity is an essential ingredient for the growth and success of a business. She is responsible for bringing innovation, market visibility and differences that make the characteristics of a store different from any other in the region.

When creativity is part of an entrepreneur's skills, the business has greater potential to stand out from competitors — a strategic vision that transforms adversities into opportunities to boost the store's performance.

Check out other reasons below that demonstrate the importance of creativity for business management!

Attracting consumer attention
A creative home center that offers differentiators captures consumer attention more easily. The customer who passes by the establishment and enters the point of sale immediately feels the difference to other businesses and remains attracted.

Emotional connection
A creative POS aligned with personalized service is essential to create an emotional connection with the customer, meeting their exact needs. This is an important objective to generate satisfaction and  gain loyalty .

Strengthened brand identity
Creativity helps identify ways to develop a brand identity and strengthen it among the target audience. It is the best way to become a reference in the segment and even helps to reduce costs for attracting customers.

How to make your POS more creative with merchandising?
The customer's subjective experience is of paramount importance and for this reason, investing in the organization of the POS through merchandising is essential. These are common strategies that have already proven to be highly effective in boosting a brand.

Regardless of the size of your  home center store , it is possible to carry out merchandising and keep the point of sale attractive. So that every customer who enters the establishment realizes that it is a different and ideal place to buy.

See below what are the pillars for having a creative POS with merchandising techniques!

Take care of the store layout
The store layout impacts customer behavior, the practicality of finding products, purchasing decisions and satisfaction. Therefore, invest in a commercial project carried out by specialist professionals, to position displays, gondolas and shelves strategically.

Improve the organization and display of products
The practice of  visual merchandising takes place in the organization and display of products, to stimulate customer attention. Therefore, use props and keep the store organized, without compromising the layout and in accordance with your brand identity.