Moto XGX event

Stevens

Hi,

Just started this to share comments and opinions while the guys from TheVerge live-blog the event...
One thing I don't get, is Sao Paolo...SAO PAOLO, REALLY? If the market is SO big in Brazil, why not bother to spell it correctly?

Please help.

I didn't find the right solution from the Internet.

References:
https://www.theverge.com/2015/7/28/9056593/moto-xgx-event
Product Promotional Examples  

Thanks