Strengthen the brand and increase
Credibility Studies indicate that the presence of customers on Internet-connected social networks is much greater than before, and this can be exploited by having your business and commercial activities extensively present on the Internet to build your image and enhance your brand and the public’s confidence in you to transform them from mere potential customers or visitors to permanent customers. The difference between industrial marketing and consumer marketing What distinguishes industrial marketing from consumer marketing is that the purchase process is completed in one go, as there are a large number of products that marketers and company owners purchase as a single purchase, while the consumer market is in which a single product or commodity is purchased by the consumer, and the difference becomes clearer in the three.The following points: Customer requirements: In industrial marketing or B2B marketing, customers are qualified and trained in their field, and have specific technical requirements from the manufacturer, and then the company works separately according to Honduras Email List the needs of each customer, while consumer marketing works without an approach and without specialization, as it meets the needs of the market. As a whole and not separately. Regarding the purchasing process: According to a B2B marketing study, 94% of buyers search online before purchasing, and then the purchasing process is carried out slowly, deliberately, and with deep research, while in B2C marketing purchasing decisions are made faster, and there is not the same amount of research before purchasing.
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Purchases are made because of product placement , attractiveness of content, or good packaging. The existing relationship between the company and the customer: Because of the deep research that takes a long time before purchasing, companies do not want to repeat this matter, but rather tend to identify a specific product, choose it, and buy it in the long term, in order to gain customer loyalty to the brand and remain potential customers, and this is important. Also in consumer marketing, but it does not have the same value and importance. Read also about: Rebuilding the brand What are the steps to prepare a strong industrial marketing strategy?
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