Google's major update in May how it affected the sites Netlogiq does SEO for
Google never sleeps: every year hundreds of changes are made to the search algorithm used by Google, and the most important ones are officially announced. Thus, this month on May 4, a new major update was announced by Google. Long story short In case you do n't have the patience to read the whole article: the update improved the average position of most of the client accounts for which we do SEO. In some we saw no significant changes and in general we saw no decreases . As a general approach we are cautious when doing SEO, and with every update so far we have been confirmed that we are doing it right. A representative example The graph below represents the average position at which an online lingerie store appears for which we have been doing SEO for many years. The following can be observed: The average position moved massively from about 15 in February to about 7 in May 11. It's a very big leap, which is usually achieved after years of sustained SEO activities, in businesses with high competition. Although the update is announced on May 4 , it took place over a longer period (since March).It started with a "dance" - large fluctuations in positions in March, followed by softened fluctuations in early April. It's a roller-coaster that can give you emotions if you keep an eye on this chart every day, because you don't know what's coming next. It ended with a stabilization , from mid-April onwards. The average position seems to be improving further, the ease. The average of positions is made on 1000 keywords ( that is, all phrases for which the site Phone Number Data appeared in Google results). Better position = higher revenue for customers Improving the average position in the organic results has the direct effect of increasing the organic traffic on a site , which in turn, under the conditions of maintaining the conversion rate (ie the effectiveness of the site in terms of sales) leads to an increase in sales (at online stores) or increasing the number of contacts (at service sites).
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Note: Average position is not the same as organic traffic. Organic traffic is influenced by multiple factors such as: Average position – usually the result of optimization done on-site and sometimes off-site CTR (click-through rate) – how many (%) of those who see the site in searches click on it. Influenced by average position, brand awareness, artifices that make the result more different from others (eg rating stars) Interest in the subject of the site. For example, interest in buying tools is very low in December, the month when organic traffic to online stores in this field is down. How do we find the average position? We have calculated the average position in 2 ways: Based on the search terms for which the site is displayed, monitored in Google Search Console . Up to 1000 key phrases appear here. This is the method we use to monitor the "health" of the optimization. The graph above is taken from Google Search Console. Based on the list of keywords we optimize and monitor for , with AccuRanker positions (usually tens or hundreds). We use it when reporting the position to SEO clients and as a complementary aid, as it gives us other additional information.
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